IRO Paris

IRO is a French brand founded in Paris by two brothers Laurent and Arik Bitton who channeled their music industry background into creating a Parisian-meets-American rock 'n' roll style, known for its cool, effortless chic, vintage feel, and iconic leather jackets, quickly becoming a global brand favored by celebrities for its edgy, yet high-quality designs. The name "IRO" comes from the French pronunciation of "hero," reflecting their rebellious spirit and inspiration from 70s/80s rock culture and Japanese Aesthitics!